Social media platforms give small business owners numerous opportunities to connect and engage with leads. That said, not all social media marketing campaigns are equally effective. To develop a campaign that yields results, apply the following social media for small business tips.
Social Media for Small Businesses: Tips to Keep in Mind
Know Which Platforms Your Customers Use
You already know it’s important to define your target audience when developing marketing content. The type of content that works for a B2B company offering business consulting services may not be as effective for a small business selling consumer goods to Millennials and Gen Z’ers.
This same principle applies to social media marketing. You need to know which platforms your customers use most often. This helps you prioritize your efforts.
For example, a B2B company should have a strong presence on LinkedIn. If you were targeting Gen Z’ers, you’d be better off using such platforms as Instagram and Snapchat.
Generating and implementing strong marketing campaigns takes a lot of time. Finding that time can be difficult, as small business owners already tend to wear many hats. Additionally, it can take a long time to learn social media marketing best practices.
That’s why you may be better off outsourcing the work. By coordinating with marketing experts, you can run effective campaigns, while devoting most of your energy to running your business.
There are going to be instances when you want to post spontaneously on social media. For instance, if you see a relevant hashtag or story is trending on Twitter, it would make sense to share or comment on it.
In general, though, your social media campaigns will run far more smoothly and efficiently if you develop posts ahead of time. With social media automation tools, you can schedule your posts, so they’re shared on social media precisely when you want them to be. This prevents you from needing to remember to post content on a regular basis.
Monitor Campaign Performance
Don’t assume a campaign will be effective once you’ve thoroughly developed it. After launching a marketing campaign, it’s still necessary to monitor its performance. This helps you generate even stronger content in the future.
It’s also important to decide which metrics are worth focusing on. This helps you prioritize the right data. For instance, maybe the goal of your campaign is to increase sales of a product. You might assume the campaign is strong if it’s driving more traffic to your site. However, if the users who visit don’t make substantially more purchases than they did before you launched the campaign, you’ll know you’re not achieving your goals.
Engage with Your Audience
Remember to be social on social media. When appropriate, respond to your followers’ comments. Ask questions in your posts, and react to the answers you receive. Share content from others when it makes sense to do so. Because social media gives you the opportunity to genuinely interact with leads, you’re not taking full advantage of it if you don’t do so.
Keep in mind that these social media for small business tips are no substitute for a thoroughly-developed campaign. You need to consistently monitor your performance to maximize your return-on-investment. Luckily, if this seems challenging, experts can help.