With 75 million websites using WordPress, there’s a good chance that you have this popular content management system (CMS) in your martech stack. Marketers and website owners alike often prefer WordPress because it’s easy to use and offers many third-party plugins that can help them supercharge their online content.
If you’re using WordPress, you should be aware of these plugins and how you can leverage them to accelerate your marketing. Here are four types of plugins to download today and start improving your web presence.
Search engine optimization (SEO)
SEO is a key focus area for most marketers. If you’re publishing content through WordPress, there are several native plugins that can simplify the (often technical) process of optimizing your content for search.
Tools like Yoast or Squirrly can highlight areas of your content that can be improved to rank higher in search engine results. They’ll assess your page titles, keyword usage, and meta tags and descriptions, and provide easy suggestions to help with your SEO ranking.
Email marketing
Although it’s considered the most traditional digital marketing tactic, email is still highly effective for engaging prospects and customers. And when your email marketing tool is integrated with WordPress, content distribution via email becomes easier than ever.
Depending on the sophistication of your marketing technology stack, there are several different tools you can use to promote your website content through email. MailChimp and Optinmonster are two of the most popular plugins to share your online content with blog subscribers and other contacts within your marketing database.
Social media
These days, your prospective and existing customers are using social media for both personal and professional purposes. As a marketer, you can participate in conversations on these channels to make sure your message is seen by your target audience.
There are countless social media WordPress plugins, but there are a few standout options when it comes to getting your content distributed as far as possible.
AddToAny is a plugin that allows you to add social media sharing buttons to any piece of content, so your audience only has to click a button to share your content on their social channel of choice. Another option is Better Click to Tweet, which creates pre-populated tweets that your readers can click and share via Twitter.
Optimization
When you’ve mastered the basics of WordPress, it’s time to optimize your content and assess what’s resonating with your audience.
Title Experiments allows you to A/B test different blog post titles and evaluate which title generates the most engagement. You can complement that plugin with WP-Optimize, which permits you to “make your site fast and efficient.” Sites that load faster will rank higher on search engines, and this plugin will help you accomplish things like cleaning your database, compressing your images, and caching your site.
If you’re a WordPress user, don’t lose out on the opportunity to make your website as powerful as possible. These plugins will help you publish, distribute, and optimize your content – all within your existing WordPress platform.
